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Nike stock returns since 1986, average annual growth rate of 47%,[link widoczny dla zalogowanych], in the 1986-1996 period, the "Fortune" magazine discharged 1,000 companies across the United States,[link widoczny dla zalogowanych], the company within the top 10. The secret? In-depth study of the company's philosophy will find courage to take risks, break the routine, something new is an important reason for the company to create a miracle. "Fortune" magazine senior researcher Gary • Hamel said, the power of innovation comes from thinking of instrumental innovation, business concept innovation is the core of the existing ability to change the competitive industry,[link widoczny dla zalogowanych], as well as the ability to create new industries. This will be the next global enterprises is a fundamental competitive advantage. In an increasingly nonlinear world, only the non-linear strategies in order to create a vast new wealth.
Construction company culture must pay attention to their personality, to develop their own personality. Must fully develop their own distinctive personality, and to establish good at seizing opportunities for the implementation of new cultural ideas of innovation.
Continuous reform and innovation, the implementation of new marketing strategy is a magic weapon for winning the Nike, but for all industries and enterprises an invaluable asset. Over the past ten years, although some large companies have created tremendous wealth, but with Nike in the corporate culture and the image of innovative companies can not compare. When the old-populared department store company to focus on improving supply chain, and production lines for large number of trivial extensions, innovative companies in creating new product categories and retail concepts. April 1995 to April 1996 period, and Internet-related companies of its total capital increased from almost zero for almost two years 100 million.
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